In the context of our 18 Pillars of service, making the client look good should never be used as a means to justify self-promotion or pandering.
The underlying tenet and foundational bedrock of this pillar is to always give credit where credit is due. None of the projects we take on are done in a vacuum, and our work is not just our work alone.
While our technical skills, industry knowledge, and practical experience are necessary and bring great value to the process, the solution is not solely our creation. It is ultimately up to the customer (whether individually or as a team) to determine how best to address their challenges and implement plans to address them. As such, the customer invests in and owns each and every solution that ends up being implemented.
Ultimately, our job is to coach, to mentor, to teach, and to help implement. When the job is done, as with any group effort, the folks doing the heavy lifting deserve the credit.
When the game is done, the coach hits the shower and the players take the victory lap. It isn’t the trainer on the medal stand. That spot is reserved for the team who took the risks, put in the hard work, made the sacrifices, and finished on top.
This pillar is here to remind us of our role in the process and to make sure the customer takes home the glory.