There is one article we have found that sums up this Service Pillar quite thoroughly. The article in question was written by Amy Rees Anderson and was published on November 28th or 2012. This article can be found on Forbes.com.
Her article is titled – “Success will come and go, but integrity is forever.”
“If I could teach only one value to live by, it would be this: ... Integrity means doing the right thing at all times and in all circumstances, whether or not anyone is watching. It takes having the courage to do the right thing... Building a reputation of integrity takes years, but it takes only a second to lose, so never allow yourself to ever do anything that would damage your integrity…”
The integrity of your organization is solely based upon the integrity of the people who work for you. How each person responds to situations creates a cumulative reflection of the company. As such, every team member is responsible for maintaining the outward image of the organization's integrity. As abstract as it may sound, having integrity within an organization is an asset of incredible proportions. Integrity is the key ingredient in building a foundation of trust between business partners. Kevin Plank, founder and executive chair of Under Armor, has a famous saying that goes, "trust is earned in drops and lost in buckets." It is the job of the consultant to be upfront in laying the brickwork through integrity for the foundation of trust between themselves and the firms they work with.
The importance of this pillar cannot be overstated, especially from the perspective of the consultant. The consultant is being asked to bring an unfiltered perspective into important discussions about the future of a business and the weight that the consultant's words can easily be lost by falsely characterizing the nature and climate of the decision being made. This is why the protection of integrity is important from the side of the business and the consultant.